Spotify's Genius Advertisement

I recently saw this advertisement for Spotify, and it caught my eye.

The genre of this ad persuasive because it is aiming to convince the audience to use Spotify. This ad uses text and visual modes and a digital medium. The audience for the ad is anyone in the world with internet access. I know this because the ad is specifically showing places all around the world.

I loved the design of this advertisement, which is why it stood out so much to me. This ad is designed very simply. The persuasive part of the ad only uses five words. The simplicity of the ad makes it very easy to understand. Also, the use of Spotify’s logo is subtle but genius.

The design of the ad shows that Spotify is accessible world-wide. The graphic part of the ad shows the Spotify logo surrounded by various places around the globe. These places include the Eiffel Tower (Paris, France), the Christ the Redeemer Statue (Rio de Janeiro, Brazil), and the Statue of Liberty (New York City, USA). This ad also suggests that you can use Spotify on the go in your daily life and while traveling.

Spotify uses logos in this ad to show that it is logical to get Spotify because you can use it anywhere. The words “your music” show the use of ethos, making the ad seem personal to each viewer. It suggests that you get to choose your own music and listen to it wherever you are, which can bring out emotions in people. Tapping into the audience's emotions is converting to the conventions of persuasive genre. As well, the ad explicitly makes the argument that people should use Spotify.

Overall, I think Spotify did a great job with this advertisement. It is simple but holds so much information.

*Advertisement retrieved from https://learn.infusionsoft.com/marketing/digital-marketing/25-marketing-techniques-and-leadership-trends-for-2016